Typically, aid organizations give to the poor...
Cheetah's focus is to buy from the poor.
Cheetah Development delivers economic development resources to farmers and entrepreneurs in East Africa. Its largest initiative, Pearl Foods Company, issues loans large enough propel growers into commercial scale operations. Cheetah then provides guaranteed access to markets.
Cheetah's approaches have proven results in elevating the standard of living and opportunity for individuals, families and communities.
Cheetah 'teaches them to fish', then buys the 'fish'.